Senco Gold & Diamonds has unveiled its new Wedding Collection, a tribute to India’s rich cultural heritage and the evolving tastes of today’s brides. The collection spans handcrafted gold, diamond, polki, temple and antique pieces, featuring intricate jadau, nakshi, and meenakari artistry—crafted by Senco’s master karigars who carry forward the brand’s 85-year legacy.
With designs ranging from regal layered necklaces and grand bridal sets to minimal diamond pieces and contemporary statement earrings, the collection caters to every bridal style—traditional, modern, or regionally rooted.
The campaign captures the emotional journey of a bride, highlighting the connection she shares with her jewellery as she steps into a new chapter.
Joita Sen, Director and Head of Marketing & Designs, Senco Gold & Diamonds, said, “Every bride dreams of jewellery that reflects her heart, her heritage, and her individuality. At Senco, we are deeply honoured to be a part of that journey. With a legacy of over 85 years, our master karigars bring not just craftsmanship, but generations of passion, precision, and artistry to every piece in this Wedding Collection.”
“Each design is created with authenticity and love—celebrating the cultural richness of India while embracing the evolving tastes of today’s brides. We are delighted to have launched this campaign with our brand ambassador Kiara Advani. This campaign represents the modern bride who is rooted in tradition yet celebrates her own unique identity.”
