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Doodles by Purvi opens 1st luxury flagship store at Mumbai’s Kala Ghoda

Luxury jewellery label Doodles by Purvi has unveiled its first flagship store at Kala Ghoda, Fort, Mumbai, marking a major milestone in its nearly decade-long journey of redefining fine jewellery for children.

Founded by Purvi Sanghavi, the brand has built a niche in lightweight gold and silver jewellery that blends purity, craftsmanship, and playful elegance. The new store strengthens Doodles by Purvi’s position as a luxury destination for safe, hallmarked, and hypoallergenic jewellery designed for both kids and adults.

The flagship, designed as an immersive reflection of the brand’s philosophy, pairs rustic vintage textures with pastel greens to create a warm, refined atmosphere. It houses collections ranging from INR 15,000 to INR 1,50,000, spanning children’s favourites such as Nazariya, personalised necklaces, and dainty bracelets, along with elevated adult lines featuring sophisticated bracelets, rings, and lapel pins.

Sharing her thoughts on this milestone, Purvi Sanghavi, Founder of Doodles by Purvi, said, “The opening of our Kala Ghoda flagship is an incredibly proud moment for me. For nine years, we have poured passion into every detail, from design to craftsmanship. The new flagship store brings that journey to life in the heart of the city’s art and design district. It is more than a retail space; it is a celebration of the love and trust our patrons have placed in us, and an invitation to experience the world of Doodles by Purvi in its truest and most luxurious form.”

Enhancing the retail experience, the store also features a dedicated children’s corner and a customisation lounge for clients seeking bespoke creations — offering personalised initials, charms, enamels, and tailored sizing.

With the Kala Ghoda flagship, Doodles by Purvi moves beyond its roots as a pioneering kids’ jewellery brand to establish itself as a luxury atelier of memories and craftsmanship that transcends age and occasion.

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