French luxury beauty brand L’Occitane en Provence has reopened its boutique at Ambience Mall, Gurgaon, unveiling a refreshed design rooted in the brand’s signature Haute Provence Concept. The reimagined space captures the warmth, colour, and soul of southern France, offering an immersive experience that blends nature, craftsmanship, and sensorial indulgence.
More than just a retail space, the new boutique invites customers on a sensorial journey through Provence, with every corner designed to evoke discovery and connection. The concept is built around five core pillars — Provençal Heritage & Storytelling, Nature-Inspired Architecture, Sensorial Experiences, Lifestyle-Driven Modern Design, and Sustainability — each reflecting L’Occitane’s enduring values of authenticity and well-being.
The store layout features thoughtfully designed zones to enhance engagement. At the heart of the boutique stands a magnificent Olive Tree, a symbol of peace, rootedness, and beauty — anchoring the space in Provence’s natural spirit. The flooring, crafted with contrasting textures and subtle patterns, further enhances the storytelling, offering depth and warmth while guiding the customer journey.
“We’ve poured immense love and thought into bringing this boutique to life, and we’re beyond excited to welcome our customers into this beautifully immersive space. It’s a true reflection of Provence rich in sensorial experiences, sustainability, and soul and we can’t wait to see their reactions.” says Simi Dewan, Deputy General Manager, L’Occitane India.
“With its opening in Gurgaon, L’Occitane En Provence invites customers to experience beauty as it is lived in Provence, slow, immersive, and deeply connected to nature. This is not just a store, but a sensory escape where the timeless values of ritual, generosity, and well-being are brought to life in every detail.”
Founded in 1976 in Provence, France, L’Occitane en Provence is celebrated for its natural formulations and artisanal heritage. Drawing from the region’s flora and traditions, its skincare, fragrance, and bodycare ranges embody the brand’s philosophy of making life beautiful through nature and craftsmanship.
