Allen Solly, from the house of Aditya Birla Lifestyle Brands Limited (ABLBL), has announced tennis legend and global style icon Sania Mirza as the first-ever brand ambassador for Allen Solly Woman.
The association marks a significant milestone for the womenswear line, reinforcing the brand’s commitment to championing confidence, individuality, and self-expression through fashion.
A celebrated athlete and role model, Mirza has inspired millions with her trailblazing journey on and off the court. Winner of India’s highest sporting honor, the Major Dhyan Chand Khel Ratna (2015), and the Padma Bhushan (2016), she is equally admired for her distinct fashion sensibilities.
Speaking on the association, Sania Mirza said, “Allen Solly as a brand has always been a pioneer in encouraging people to express themselves freely – something I deeply connect with as I have lived my life on my own terms both on and off the court. I am excited to partner with a brand that champions confidence and style for today’s women.”
Richa Pai, Chief Business Officer, Allen Solly, added, “We are delighted to welcome Sania Mirza as the face of Allen Solly Womenswear. Sania is a true icon who has broken barriers and inspired women to define success on their own terms. Her unique blend of confidence, style and individuality perfectly reflects what Allen Solly stands for. This partnership marks a new chapter for Allen Solly Womenswear as we continue to celebrate today’s women through fashion that embraces diversity and self-expression.”
Allen Solly Woman has been at the forefront of redefining women’s fashion in India, from pioneering premium workwear to offering chic casualwear and one of the country’s largest handbag collections.
The brand will soon unveil a new campaign film featuring Sania Mirza to celebrate the partnership.
