After building a strong community online and offline presence in cities like New Delhi, Bangalore, and Hyderabad, luxury footwear and accessories label Anaar has opened its doors to its first-ever Mumbai flagship store & atelier in Kamala Mills, Lower Parel.
A Milestone in Anaar’s Home City
The brand’s debut in its home city is a significant milestone, bringing its handcrafted, celebratory ethos to a physical space designed to be a home for every woman who celebrates without compromise. With the festive season in full swing, this new store serves as the perfect destination for shoppers to discover statement-making footwear and accessories for every celebration.
Experiential Retail & Personalisation
The new store is built as an experiential retail space, which will include personal styling and customisation lounges, where shoes and bags can be personalised and customised to one’s choice with a private appointment with in-house designers. For Anaar, this flagship marks a pivotal and natural progression in its journey.
Designed as a ‘celebration gallery,’ the space bursts with sparkle and bold motifs, embodying the brand’s ‘firecracker’ name. The demand from brides and customers for a personalised, offline experience in the brand’s home city was undeniable. The store serves as a blueprint for Anaar’s future offline expansion, with plans to open more community-driven retail destinations across India and international hubs.
“Anaar was born from my dream of creating footwear that lets women celebrate without compromise; shoes that are as comfortable as they are festive. Opening our first store feels surreal; it’s a space where our world comes alive, where customers can truly experience the sparkle, comfort, and craftsmanship of Anaar. For me, this is not just a store, it’s a home for every bride and every woman who wants to celebrate herself,” says Tanushri Biyani, Founder of Anaar.
Inside the Celebration Gallery
More than a retail space, the new 800 sq. ft. flagship is a living atelier where art, design, and craftsmanship converge. The stunning interiors feature museum-like displays where Anaar’s full product universe, from its original signature Bridal Sneakers and elegant Wedge & Platform Sandals to Handbags and Dazzler Chains, pop against rich teal backdrops.
A ruby-red feature wall adorned with butterfly-shaped mirrors symbolises transformation, setting the stage for an immersive experience. This experience is further enhanced with an exclusive glimpse into the brand’s soul: master karigars handcrafting Anaar heirlooms live on the lower level atelier, a rare art form on display. Here, the customers can get private appointments with designers to personalise their own Anaars. The flagship store & atelier will also feature exclusive AW 25 Festive Collection designs available only at the Mumbai store, cementing its status as a destination for bespoke luxury.
Store Address: Anaar, Ground Floor, Trade World – A Wing, Kamala Mills Compound, Lower Parel West, Mumbai, Maharashtra 400013
