Multi-brand fashion accessories company, ToniQ Retail Brands has launched a new store in Jaipur, it’s third in the Pink City. The store is located in GP Mall at Lifestyle International Pvt Ltd.
“Each new store opening brings us closer to our vision of making stylish, accessible accessories a part of everyday fashion. With Jaipur, we’re not just celebrating growth, but new store openings during the auspicious months leading to the festive season” Sonali Lalvani, Founder & CEO of ToniQ Retail Brands wrote in a LinkedIn post.
Lalvani further wrote: “The store has given the brand another opportunity to continue to connect with more customers and bring them collections that spark joy and style. With its strong pan India retail operations team across 165+ stores backed with a design and buying team that specialises in product innovation and trend spotting, this festive season is already looking exciting for ToniQ.”
Acquiring Ayesha Accessories™
In September 2024, ToniQ had acquired Ayesha Accessories™, an award-winning brand known for its in-trend and affordable fashion accessories.
The acquisition aligned with ToniQ’s strategy to scale up its distribution, extend Ayesha’s core signature design to a broader audience, and establish it as a full-range accessories label catering to Gen Z and Gen Alpha demographics. It also worked to strengthen ToniQ’s portfolio to 7 distinct brands and helped enhance its digital presence on major e-commerce platforms like Myntra, Nykaa Fashion, and Tata CliQ.
Vision to Democratize Fashion
Founded in 2010 with the vision to democratize fashion accessories — making them available and accessible for young people everywhere — ToniQ Retail Brands is uniquely one of the few fast fashion accessories companies with a robust distribution network spanning both offline and online channels.
A women-led company, with women making up 80% of its key management, ToniQ has a robust portfolio catering to various segments—fashion accessories, hair accessories, ethnic jewelry, and men’s accessories. Over the years, it has built a reputation for its customer-centric approach and commitment to quality.
The company is privately held, bootstrapped, debt-free, and has maintained a 20% annual CAGR growth rate over the past few years.
