Decathlon has announced a strategic goal to scale its sourcing from India to $3 billion by 2030, as it celebrates 25 years of production in the country. This move reinforces the brand’s commitment to the ‘Make in India’ vision and highlights its focus on strengthening local production to serve both domestic and global markets.
Currently, India accounts for 8% of Decathlon’s global sourcing quantities. The company aims to increase this to 15% by 2030, with a focused push in high-potential categories such as footwear, fitness equipment, and technical textiles.
Sankar Chatterjee, Chief Executive Officer, Decathlon India said, “Over the last 25 years, our production journey in India has been the backbone of Decathlon’s success in the country. The high quality, reliability, and agility of our local production ecosystem have directly enabled our strong retail expansion — from city centres to malls and beyond. Today, we’re able to offer a diverse and growing portfolio of categories, Made in India that meet the evolving needs of Indian sport users. As we continue to strengthen our footprint across omni-channel platforms, production excellence remains at the heart of our strategy, powering sustainable business growth and deeper accessibility to sport for every Indian.”
Currently, over 70% of the products sold in India are made locally—a figure expected to rise to 90% by 2030. Decathlon’s production infrastructure includes a design centre, 113 manufacturing sites, 83 suppliers, and 7 production offices across India. The brand is also focusing on culturally rooted sports like yoga and cricket, with cricket products being entirely conceptualized and manufactured in India.
As part of its expansion plans, the company aims to generate more than 300,000 direct and indirect job opportunities across its production ecosystem and supply chain.
“India has evolved into a cornerstone of Decathlon’s global production ecosystem — not just in terms of scale, but in its ability to deliver quality, innovation, and speed,” said Frederic Merlevede, Head of Decathlon Production.
Deepak D’Souza, Head of Decathlon India Production, added, “Our journey has been shaped by close collaboration with our partners and the strength of our people on the ground. As we look ahead, we will focus on accelerating innovation, driving smarter production, and advancing sustainable solutions.”
Decathlon currently operates 132 stores across 55 cities in India and plans to expand its retail footprint to over 90 cities by 2030, with a strategy focused on category-led growth and retail-relevant production.
