GADDA CO, part of Baby & Mom Retail’s House of Brands, has launched its direct-to-consumer (D2C) website — www.gadda.co. The launch enables customers to buy the brand’s sleep products directly, without relying on third-party marketplaces.
Previously available on platforms like Amazon and Flipkart, GADDA CO’s product range includes waterproof mattress protectors, ergonomic pillows, and memory foam mattresses. The new website offers the full product catalogue along with content such as sleep tips, buying guides, and customer support.
The brand is endorsed by actor Mukesh Khanna, known for his roles as Shaktimaan and Bhishma Pitamah. GADDA CO is one of several brands under Baby & Mom Retail Pvt. Ltd., which also includes OYOBABY, REDCOP, Newish, Mattress Protector, CORVELL, and Amorite.
Shish Kharesiya, Founder and CEO of Baby & Mom Retail, said, “This platform allows us to connect directly with our consumers, understand their evolving preferences, and serve them better through customised offerings, faster service, and a transparent, trustworthy buying experience.”
