Footwear major Relaxo Footwears Limited has appointed Manoj Taneja as its new Vice President – Digital, strengthening its leadership bench as the company gears up for its next phase of growth.
Manoj joins Relaxo after a successful 6.5-year stint with Crocs, where he successfully led their digital business and helped establish it as a strong player in India’s online fashion landscape. With a stellar career spanning over 15 years across brands like crocs, Royal Enfield and adidas, he has a strong track record in driving business growth and profitability and brings deep expertise in e-commerce, consumer experience, digital marketing and retail.
In his new role, Manoj will spearhead Relaxo’ s digital commerce initiatives, including strategy, performance marketing, quick commerce, marketplace management and D2C growth.
With consumer behaviour evolving rapidly, digital is no longer just a sales channel – It’s a core part of the brand experience. I am thrilled to join Relaxo and look forward to shaping a digital-first strategy that aligns with today’s hyper connected consumer. A thoughtful and data driven digital approach will be the key to unlocking long term value, said Manoj.
Relaxo is one of India’s largest footwear manufacturers with a strong legacy and pan-India reach. This appointment marks a key step in the company’s ongoing digital transformation journey.
