Brand Concepts Ltd., a leading fashion retail house in India, has signed a long-term distribution agreement with Dubai-based Sportlux General Trading to bring global fashion powerhouse Off-White to Indian shores.
Under the agreement, Brand Concepts gains exclusive rights to distribute and retail Off-White’s product portfolio across the country. The offering spans apparel, footwear, bags, wallets, belts, swimwear, and a range of fashion accessories—marking the brand’s official foray into India’s premium and luxury fashion space.
The Off-White range will be made available through a mix of retail formats, including exclusive brand outlets, premium multi-brand retail stores, select luxury e-commerce platforms, and a dedicated D2C website tailored for Indian consumers.
This strategic alliance not only marks Off-White’s highly anticipated debut in the Indian market but also significantly strengthens Brand Concepts’ presence in the premium fashion segment.
The collaboration offers a host of advantages—from leveraging Brand Concepts’ retail expertise and pan-India reach to establishing Off-White’s footprint via a robust multichannel strategy.
