Luxury jewellery brand Vasundhra Raj has opened its flagship store in Noida, marking a key milestone in its retail expansion. Following the success of its first store in Delhi, the brand’s new outlet is located in Sector 18, a major commercial hub in Noida.
The store is designed to reflect Vasundhra Raj’s focus on traditional Indian craftsmanship reimagined with a modern sensibility. It offers an immersive retail experience showcasing the brand’s signature handcrafted jewellery.
The Noida launch is part of a broader expansion plan. The brand will soon open a flagship store in Jaipur, along with another store in a premium Noida retail location.
Over the next two years, Vasundhra Raj aims to open 25 stores across India, targeting key cities including Mumbai, Hyderabad, Bangalore, Chennai, Pune, Lucknow, Coimbatore, and Chandigarh.
“When I started Vasundhra Raj, it came from a heartfelt desire to revive handcrafted jewellery that feels personal, soulful and deeply rooted in culture. The warmth we’ve received in just one year has been truly humbling. Launching our debut store in Delhi followed by our flagship in Noida marks an important milestone, not just in terms of expansion, but in how we’re able to bring our universe closer to the people who connect with it. As we continue to expand thoughtfully, I’m excited to carry this vision forward with the same purpose that started it all,” says Vasundhra Raj, Founder & Creative Director of Vasundhra Raj.
The brand has quickly gained recognition in the luxury jewellery space for its commitment to craftsmanship and cultural heritage.
