Tech-enabled B2B apparel manufacturer ZYOD has partnered with FAN MANIA, a global licensing industry player. This collaboration marks ZYOD’s entry into India’s licensed merchandise market to launch exclusive licensed products from global brands.
The partnership leverages ZYOD’s manufacturing and retail network with FAN MANIA’s access to global intellectual properties (IPs). The objective is to deliver licensed apparel and merchandise in India, addressing the growing consumer interest in pop culture and branded content.
Licensed IPs will include PlayStation, Peanuts, Hasbro, Sanrio, and Warner Brothers. This initiative aims to increase local availability of global brands and provide new opportunities for Indian retailers.
“Fashion today is as much about storytelling as it is about style, and licensed merchandise sits right at that intersection. This partnership responds to the rising demand from Indian retailers for globally popular and culturally relevant collections that connect with today’s consumers,” said Ankit Jaipuria, Co-Founder of ZYOD.
“This collaboration is a natural extension of our vision to democratize access to high-quality, branded products while enabling retailers to stay ahead in a culture-first marketplace,” said Ankit Shukla, VP Business of ZYOD.
“India stands at the intersection of a booming retail ecosystem and an ever-growing appetite for global pop culture,” said Nitin Jaggi, CEO & Co-founder, FAN MANIA. “For us, partnering with ZYOD is a strategic move rooted in long-term vision.”
Akshay Gehi, Co-Founder and Partner, FAN MANIA, said, “We are looking forward to a fulfilling partnership of bringing customers’ beloved global pop culture merchandise to the Indian consumers.”
Backed by FAN MANIA’s demonstrated success across the Middle East and Turkey, this collaboration brings both scale and credibility to ZYOD’s latest strategic move.
About ZYOD:
Founded in 2023 by Ankit Jaipuria and Ritesh Khandelwal, ZYOD aims to simplify apparel manufacturing and enhance accessibility and affordability of quality fashion. The company offers a monthly catalogue of 10,000 unique styles with rapid turnaround times and flexible Minimum Order Quantities (MOQs). ZYOD operates globally in over 30 countries and has been recognized with ‘Best Use of AI’ at the iRec x D2C India Awards and ‘Fashion Startup of the Year’ at Entrepreneur India’s Startup Awards 2024.
About FAN MANIA:
Fan Mania is a major global licensee and distributor of licensed merchandise across apparel, footwear, accessories, beauty, and home. They are exclusive distributors for global licensees, serving as a gateway to the Middle East for innovative IPs. Fan Mania provides complete vertical sourcing solutions for the licensed merchandise industry, covering visualization to production.
