Zivame, India’s leading lingerie and lifestyle brand, has announced the elevation of Dr. Kiruba Devi as its new COO & Head. Her appointment comes shortly after the exit of Lavanya Pachisia, who previously led the brand.
A seasoned retail fashion professional with over two decades of experience, Dr. Kiruba has been with Zivame for over eight years, most recently serving as AVP & Head – Category Management and Sourcing. In her new role, she will lead the brand’s overall business strategy, operations, and growth initiatives, further strengthening Zivame’s position in India’s women’s fashion and intimatewear segment.
Before joining Zivame, Dr. Kiruba held key leadership roles at Mahindra Retail, Aditya Birla Retail, and Jubiliant, where she managed sourcing, merchandising, and category strategy across womenswear and kidswear.
An alumna of Bharathiar University, Kiruba brings a deep understanding of product development, merchandise planning, and retail operations — skills that have been instrumental in transforming Zivame’s category and sourcing functions over the years.
Her elevation marks a strategic leadership transition for Zivame as the brand continues to expand its omni-channel presence and strengthen its connection with modern Indian women.
