Zara is planning to introduce its beauty and cosmetics line in India at a time when the sector is hotting up as Reliance Retail and Tata Group are looking to enter the space, two people familiar with the plans said.
As part of its strategy Zara will initially introduce the beauty and cosmetics products in some stores and then online, one of the persons said.
“Beauty is a big business for Zara globally and now they want to bring that to India,” he said.
Zara sells creams, lipsticks, eyeshadows, nail polishes among other beauty products in various countries and through its website and most of those products will be available in India as well, said a second person.
“Zara expects beauty to be a big segment in India,” he said.
In the coming months – most probably by early next year – Zara will introduce separate sections for beauty products in two of the Zara outlets in South Delhi malls to begin with, he said asking not to be named.
A Zara spokesperson in India declined to comment on the beauty initiatives.
Currently the joint venture of Tata’s Trent and Spain’s Inditex operates about two dozen Zara outlets in India in addition to some Massimo Dutti stores.