Women leaders are transforming India’s fashion retail landscape with strategic vision, innovation, and a keen pulse on the evolving consumer. From luxury to D2C, they’re driving growth, sustainability, and inclusivity—while redefining brand storytelling and digital strategy. This feature celebrates the women reshaping the fashion retail industry, breaking barriers, and elevating India’s global fashion presence.
In this edition, we spotlight Bhawna Seth, Director Sales & Operations, Purple United Sales Ltd. whose strategic leadership and creative foresight are setting new benchmarks in the premium kidswear category.
Bhawna Seth’s passion for creativity and innovation in fashion naturally led her to the retail industry. Her journey began with guiding a fashion institute, where she gained deep insights into consumer behaviour, design trends, and leadership. This experience fueled her drive to merge aesthetics with business strategy, shaping her path in retail.
As the Director of Sales & Operations, Bhawna oversees creative merchandising and business strategy, ensuring collections reflect both premium quality and evolving customer preferences. She leads teams to align creative direction with sales objectives, driving growth while maintaining the brand’s distinct identity.
Challenges & Triumphs in Leadership
Challenging stereotypes and transforming creative ideas into business success were significant hurdles for Bhawna. By integrating innovation with data-driven strategies, she and her team showcased how a strong creative vision can drive sales, proving that aesthetics and business objectives can seamlessly coexist.
Key Strengths & Areas for Growth
- Strengths: Creativity| Strategic leadership| Adaptability
- Area of Improvement: Exploring deeper integration of technology in fashion merchandising
Game-Changing Decisions for Brand
Bringing a unique blend of creativity and strategy, Bhawna led the transformation of the merchandising approach, making fashion both aspirational and functional. This shift positioned the brand as a pioneer in premium kids’ fashion.
Career Aspirations & Future Goals
To establish the brand as the ultimate name in premium kids’ fashion, setting new industry benchmarks in creativity and functionality.
Essential Skills for Success
A keen eye for fashion trends, consumer insights, and the ability to align creative innovation with sales growth.
3 Emerging Trends & Technologies Shaping Retail
- AI-driven personalisation in fashion retail
- Sustainable and ethical fashion choices
- Omnichannel retail experiences
3 Career Learnings
- Creativity is powerful when paired with strategy
- Understanding consumer behaviour is key to success
- Innovation and adaptability drive long-term growth
Advice for Aspiring Women Leaders
Believe in your vision, support it with data, and, above all, prioritise customer demand—leading with confidence every step of the way.
