In the ever-evolving landscape of the fashion industry, women today are not just contributors, instead, they are innovators and trendsetters. These are women who are rethinking and re-imagining what most individuals perceive as normal. From entrepreneurs to designers, women are taking the lead in dismantling traditional concepts and ideas and are revolutionizing the way we engage with fashion.
The transformative influence of these trailblazing women spans across diverse domains, from advocating sustainability and shattering gender norms to reviving age-old textiles, designs, and techniques for the modern world; they are re-writing the narrative of fashion and are leaving an indelible mark in its world.
This week, IMAGES Business of Fashion takes a deeper look at the life and achievements of Neeru Kumar, Director, Neeru’s.
Education
Neeru Kumar is a graduate of Delhi University, she demonstrated her commitment, hard work, and academic excellence in her quest of higher education by successfully completing her undergraduate studies.
Career History and Experience
Neeru’s, a renowned brand for intricate designs in Hyderabad, was founded by Neeru Kumar and her husband, Harish Kumar in 1979. With Neeru leading the company for over 35 years, Neeru’s has grown exponentially. Currently, she oversees production and R&D from the headquarters in Jubilee Hills, Hyderabad.
Current Roles and Responsibilities
I hold a pivotal position at Neeru’s, headquartered in Jubilee Hills, Hyderabad. As the head of both the Production and R&D departments, I oversee efficient manufacturing processes and lead innovation initiatives to meet customer demands. My strategic role ensures Neeru’s competitive edge in the market.
Strength:
> Inspirational Leadership
> Resilience
> Strategic Thinking
Weakness:
> Perfectionism
> Work-Life Balance
> Competitive
Aspirations to fulfill
I want to create a company that honours the intricate craftsmanship and rich tradition of our nation.
Game Changing Retail Technologies
Omni: Transforming the fashion industry by fusing online and oȸ ine purchasing, and engaging consumers through many channels. With tailored suggestions, predictive analytics, and virtual try-on experiences for informed purchasing, AI is revolutionizing the fashion industry.
M-Commerce: Transforming the fashion industry through easy mobile shopping, allowing consumers to browse, make purchases, and interact with brands while on the go.
Skills That Helped Her Succeed
A combination of strong leadership, adaptability to changing market trends, and keen business acumen to identify opportunities and make strategic decisions. Additionally, effective communication, networking, and a passion for continuous learning.
Future of Fashion Retail
Technology will be at the vanguard of the future, transforming a number of sectors of production, distribution, and consumer experience. AI, automation, and data analytics developments will increase productivity and cut expenses. Fast fashion will simultaneously take over the market. The evolution of the sector will be determined by the fusion of technology and quick fashion.
Any role model in the industry
My spouse, since he exemplifies honesty, resiliency, and an entrepreneurial drive that motivates me to pursue perfection.
Lessons learned over the years
On the subject of lessons learned over the years, Neeru says, “First and foremost, having resilience is important. Second, putting an emphasis on innovation and being on top of market trends has helped me stay competitive and relevant. Last but not least, developing good relationships with both consumers and employees.
Changes brought in the industry
Neeru says, “I have revamped the designing process, resulting in improved and more captivating designs. Additionally, I have made certain modifications in the production department, leading to enhanced efficiency and quality. These changes have positively impacted the overall customer experience and reinforced our position as a leading ethnic wear brand.”
Life mantra
On the subject of life mantra, Neeru says, “Dream big, work hard, and never settle.” One can overcome challenges, motivate others, and achieve previously unheard-of levels of achievement by setting high standards for themselves, having unwavering resolve, and consistently aiming for greatness.”
