Ethnic fashion brand Vismay, a leading name across South India, has reinforced its retail presence with the launch of two new outlets—its second in Hyderabad and its fourth in Trivandrum. These launches mark the 41st and 42nd store milestones respectively, underscoring the brand’s continued expansion across key urban markets.
Second Hyderabad Store
Vismay has also opened its second store in Hyderabad at Next Galleria Mall, Punjagutta. With this launch, the brand reaches its 41st store milestone in South India and signals a stronger focus on expanding its footprint in Telangana.
Hyderabad has rapidly emerged as one of the most dynamic and fashion-forward cities in South India. Its growing urban population, tech-driven workforce, and deep-rooted cultural values make it a unique market for ethnic wear. Women in Hyderabad demonstrate a strong affinity for kurtis that are both stylish and functional, blending modern silhouettes with traditional aesthetics.
This growing demand has made Hyderabad a priority city for Vismay’s expansion strategy. The success of its first outlet at Lulu Mall, Kukatpally, and the warm response from local customers laid the foundation for deeper investments in the city. With plans to open more stores across Hyderabad in the near future, Vismay is committed to becoming a household name for ethnic wear in Telangana.
Located at one of the most connected junctions in Hyderabad, Next Galleria Mall, Punjagutta is a popular shopping and entertainment destination. With high footfalls, excellent accessibility via metro and road, and a cosmopolitan customer base, the mall offers an ideal setting for Vismay’s second outlet. The store is designed to bring an immersive shopping experience, featuring the brand’s latest collection of kurtis and ethnic essentials in a space that’s both elegant and convenient.
Fourth Store in Trivandrum
Vismay has further strengthened its presence in Kerala’s capital with the launch of its fourth outlet in Trivandrum. The new store, located on MG Road, marks a significant addition to the brand’s growing network. MG Road, one of the oldest and busiest retail corridors in the city, offers a unique advantage in terms of visibility, foot traffic, and cultural relevance. Its central location draws a diverse mix of shoppers, from professionals and students to homemakers, making it a high-potential area for retail growth.
Trivandrum has long been a high-performing market for Vismay, thanks to its fashion-conscious yet culturally rooted customer base. Known for its blend of modern urban lifestyle and traditional values, the city offers an ideal demographic for Vismay’s signature kurti collections. With women increasingly seeking ethnic wear that is elegant, comfortable, and suited for both everyday use and special occasions, Vismay’s offerings have found strong resonance in this market.
The brand’s journey in Trivandrum began with a standalone store in Pattom and has since expanded into prime retail locations like Lulu Mall and Mall of Travancore. The consistent performance of these outlets and growing customer loyalty prompted the decision to launch a fourth store in the city, affirming Trivandrum as one of Vismay’s most important markets.
Strengthening Regional Commitment
With these strategic launches, Vismay reinforces its commitment to making quality ethnic wear more accessible and setting new standards in regional retail. The expansion in Trivandrum and Hyderabad reflects the brand’s confidence in these local markets and its continued efforts to build stronger connections with its loyal customer base across South India.
