Global fashion giant UNIQLO has launched its latest Spring-Summer campaign, ‘Life in Linen,’ featuring Bollywood stars Kareena Kapoor Khan and Sidharth Malhotra. The campaign highlights the effortless elegance and breathability of UNIQLO’s Premium Linen Collection, designed to offer comfort and style during the sweltering summer months.
Through two visually captivating films, the campaign presents linen as the ultimate summer essential. Kareena Kapoor Khan and Sidharth Malhotra, both UNIQLO brand endorsers, bring to life the versatility of linen through their everyday moments—whether it’s a relaxed morning routine, a casual outing, or an intimate gathering with friends.
A Linen Story: Kareena & Sidharth’s Take on Summer Style
Kareena Kapoor Khan, a style icon known for her effortless grace, is seen embracing UNIQLO’s Premium Linen Shirt in the campaign, pairing it with Linen Cotton Tapered Pants and Linen Blend Easy Pants. Her journey through serene city moments—basking in the morning sun, visiting a flower shop, and enjoying a picnic—demonstrates the versatile and chic appeal of linen.
“Linen is a staple in my wardrobe, especially during the hot Indian summers. I love how it keeps me cool and comfortable, making it perfect for Mumbai’s weather,” said Kareena Kapoor Khan.
Meanwhile, Sidharth Malhotra’s film showcases his dynamic yet easygoing lifestyle. Whether starting his day by pulling up the blinds to let in the morning light, jogging with his dog, or catching up with friends on a terrace, the Premium Linen Shirt, paired with Linen Blend Shorts and Linen Blend Relaxed Pants, embodies the balance of comfort and sophistication.
“Summers call for fabrics that are breathable, comfortable, and stylish. UNIQLO’s Premium Linen Collection keeps me effortlessly sharp and at ease, making it ideal for any occasion,” said Sidharth Malhotra.
UNIQLO’s Commitment to Quality & Style
Speaking about the campaign, Nidhi Rastogi, Marketing Director, UNIQLO India, emphasised the synergy between linen and summer fashion.
“With ‘Life in Linen,’ we aim to showcase the premium quality and breathability of our linen collection, a must-have for the season. Made from 100% European premium linen, this collection reflects UNIQLO’s LifeWear philosophy—offering timeless, high-quality apparel for every moment,” she said.
The campaign films, designed to resonate with fashion-forward Indian consumers, will be promoted across digital platforms, print, outdoor advertising, and in-store displays. The Premium Linen Collection is now available at all UNIQLO stores and online at UNIQLO.com, inviting customers to embrace effortless summer dressing.
