Under Armour, the global performance sportswear brand known for innovation and athlete-focused design, has launched its latest footwear innovation — UA Echo — in India. Priced at ₹16,999, the shoe is available in four colourways — Rebel Pink, Expedition Green, Black, and White — at underarmour.in and Under Armour brand house stores across 30 Indian cities.
With UA Echo, Under Armour steps beyond the world of performance sports into the intersection of athletics, fashion, and street culture, targeting the next generation of athletes and creators who view style as self-expression.
“UA Echo is our first step in defining sportswear at Under Armour,” said Yassine Saidi, Chief Product Officer and General Manager, Under Armour. “Innovation has always been our driving force, and with UA ECHO, we’re elevating it—fusing performance, design, and technology to set a new standard. This is more than just a launch—it’s the foundation of what sportswear means for Under Armour.”
The UA Echo features a bold sculpted silhouette, multi-layered monofilament mesh upper for breathability, and SlipSpeed™ Convertible Heel — Under Armour’s two-mode heel design that transitions seamlessly between performance and casual wear. Its asymmetrical speed-lace system and geometric overlays create a futuristic look that reflects the brand’s shift toward a more fashion-forward audience.
Underneath its streetwear-inspired design lies Under Armour’s HOVR® cushioning, engineered for comfort, energy return, and impact absorption, making it ideal for all-day wear.
The launch of UA Echo signals a new phase for Under Armour in India, blending innovation with cultural relevance and setting the tone for upcoming collaborations and lifestyle-driven releases.
