Reliance Retail’s beauty platform Tira has launched its first store in Chandigarh at Elante Mall, marking its entry into the city and expanding its footprint in North India.
To celebrate the launch, Tira hosted a unique bike rally featuring beauty influencers and local bikers. The rally included curated pit stops offering hydration mists, lipstick touch-ups, SPF balms, and fragrance spritzers — blending beauty with community engagement and generating significant buzz across social media.
Following its presence in major cities like Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, and Pune, the Chandigarh store brings Tira’s signature tech-powered and immersive beauty retail experience to Punjab. The store features global and Indian beauty brands across makeup, skincare, haircare, wellness, and fragrance categories.
Tira offers a personalised and immersive experience to its customers with in-store innovations like AR-enabled smart mirrors, a Fragrance Finder, sample vending machines, customized gifting stations, and complimentary glam looks by professional advisors.
The omnichannel platform enjoys a robust presence across channels. With more than 5 million app downloads and a digital presence across 98% of India’s pin codes, Tira is redefining beauty retail with its combination of technology, talent, and trend-forward experiences.
