Swiss luxury watch retail concept TimeVallée has strengthened its presence in India with the launch of its third boutique, in partnership with Art of Time. After entering the country’s luxury watch market in March 2024 with boutiques in Mumbai and Bengaluru, the brand has now opened its most spacious and immersive store in Chennai, spanning 340 sq. meters across three floors.
The ground floor is dedicated to welcoming and guiding clients, while the first floor presents a curated portfolio of prestigious watch brands such as Baume & Mercier, Bulgari, Cartier, IWC Schaffhausen, Jaeger-LeCoultre, Panerai, Piaget, and Roger Dubuis. The second floor introduces Time Café, offering lifestyle experiences and interactive spaces for both newcomers and seasoned collectors to deepen their passion for horology.
“Our retail concept has been warmly embraced by horology enthusiasts across India. This positive response has encouraged us to open our third store in the country. As always, we have challenged ourselves to design innovative luxury spaces, a project made possible through our collaboration with Art of Time,” said Hélène Maslin, Deputy CEO, TimeVallée.
Along with in-store services, the collaboration also provides home shopping and advanced omnichannel solutions, ensuring a seamless luxury retail experience.
Since its inception in 2015, Art of Time has redefined luxury watch retail in India, pioneering the ‘shop-in-shop’ boutique concept and curating some of the world’s finest timepieces. Over the past eight years, it has established itself as a leading player in the segment, trusted by collectors and connoisseurs alike.
“We are honoured to partner with TimeVallée in opening this new boutique, and we look forward to welcoming our clientele as well as watch enthusiasts eager to explore their passion,” said Bharat Kapoor, Director, Art of Time.
Adding to this, Gaurav Bhatia, Director, Art of Time, noted, “At the heart of our approach is the belief that our customers are part of our family. This philosophy is reflected in our core value, ‘We grow, you grow’, which guides us in building meaningful relationships and achieving shared success.”
