The Mainstreet Marketplace has launched a new outlet in Dhanmill Compound, New Delhi, in a bid to expand its retail footprint in the country. It is a premium resale store with a collection of sneakers and apparel. The new showroom spans 1,600 sq.ft. and hopes to add to the customer’s experience via the in-store arcade machines. The brand also doubles down on this newest offering with the launch of its clothing line. Every transaction at The Mainstreet Marketplace follows a meticulous process, where sneakers and products are verified through a 23-step internal authentication procedure. The store has been designed under the creative direction of Rahul Singh Yadav of Floating Canvas Company with design and execution by Studio Incept.
“The lack of access to product owing to import restrictions, lack of a local platform regulating the industry and no real, authentic information are some of the reasons we started Mainstreet. The vision was always to grow it into a flagship platform in India. Through immense success at our Mumbai outlet, the sneaker community in India has recognised the trust and authenticity that we bring to the business. And that has enabled us to make our expansion plans a reality,” says Vedant Lamba, Founder, The Mainstreet Marketplace. The brand aims to encourage users to buy into the sneaker subculture.