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Puneet Dudeja, Director - Business Development, South Asia, WGSN
Puneet Dudeja, Director - Business Development, South Asia, WGSN
Business Development Director for South Asia, WGSN

Beyond the Gym: The future of athleisure and casualwear for SS’26 globally

As the fashion industry moves towards Spring/Summer 2026 (S/S 26), athleisure and casualwear are already making waves, reflecting a shift in how consumers approach style, function, and innovation. No longer confined to workout spaces or off-duty moments, these categories are evolving into lifestyle essentials—redefining everyday wardrobes with a balance of comfort, versatility, and technological advancement….

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