The Bear House, one of India’s most exciting contemporary menswear brands, is thrilled to announce the grand opening of its very first store in Chandigarh. Located at SCO 50, Sector 17 E, this expansive 1,600 sq. ft. high street store marks a significant milestone in the brand’s retail journey, bringing its signature elevated essentials to one of North India’s most stylish cities.
The Chandigarh store embodies the brand’s philosophy, evident not only in its product offerings but also in its architectural design. Inspired by the raw, protective essence of a bear’s cave, the retail space is designed to provide both an experience and a destination for fashion. This award-winning concept celebrates storytelling and functionality through an asymmetrical, cave-like façade, bear-faced mannequins, and playful paw-print motifs integrated into the design.
At the center of the store is a cozy lounge adjacent to the fitting rooms, offering customers a place to relax and highlighting the brand’s focus on community and comfort. The interiors feature earthy textures and warm hues, creating an atmosphere that feels both international and uniquely welcoming, perfectly balancing a European-inspired aesthetic.
Speaking about the launch, co-founders Harsh Somaiya & Tanvi Somaiya said: “Chandigarh is known for its modern design, youthful energy and discerning sense of style, making it the perfect city for The Bear House’s next chapter. Opening our first store here is a milestone we’re very excited about. The Bear House is more than a clothing label, it’s an ecosystem of design, comfort, and community. With our immersive cave-inspired design and award-winning architecture, we’re thrilled to bring this philosophy to life for our Chandigarh customers.”
With the launch of its flagship high street store in Chandigarh, The Bear House is not only expanding its physical presence but also reinforcing its commitment to creating experiences that blend storytelling and modern design. As the brand continues to grow, this milestone marks the beginning of an exciting new chapter, one that reaffirms its position as a pioneer in redefining menswear for the contemporary Indian man.
Founded in 2017 by Tanvi and Harsh Somaiya, The Bear House has redefined everyday menswear in India with a philosophy rooted in minimalism, precision, and timeless design. The brand is known for its elevated essentials, offering a modern mix of shirts, polos, tees, denims, outerwear, boxers, and accessories, all crafted from breathable fabrics with refined tailoring and a strong attention to detail.
What started as a vision to create contemporary fashion for the modern Indian man has evolved into a prominent label with a devoted community of customers across leading e-commerce platforms, including Myntra, Ajio, Flipkart, and Amazon. The brand’s memorable debut on Shark Tank India Season 4 further solidified The Bear House’s reputation for quality, versatility, and a distinctly modern aesthetic, enriched by a refined European influence.
