Activewear brand TechnoSport has announced the launch of its latest Exclusive Brand Outlet (EBO) in Kolhapur, Maharashtra. The 2,200 sq. ft. store, located on Kolhapur’s high street, becomes the brand’s 16th outlet nationwide and its 3rd in Maharashtra, reinforcing the state’s importance in TechnoSport’s retail expansion strategy.
As TechnoSport scales its EBO-first retail strategy, Maharashtra remains a core focus with multiple new outlets in the pipeline. The brand has set a target of opening 50 EBOs across India by year-end, which will further strengthen its position as the country’s most dynamic homegrown activewear label.
Speaking on the launch, Puspen Maity, CEO, TechnoSport, said, “We felt it was the right time to bring TechnoSport here because cities like Kolhapur represent the new frontier of India’s fitness movement. Today’s consumers in these markets are as aspirational and quality-conscious as those in metros, and they seek world-class activewear that matches their evolving lifestyle.”
Collection Highlights
The new outlet showcases TechnoSport’s best-selling activewear collections, powered by the brand’s signature in-house fabric innovations. Shoppers can experience Cotflex, a fabric engineered with 4-way stretch and memory function that ensures lasting comfort and flexibility, along with TechnoDry, designed for enhanced moisture management and quick-drying performance. The collection also features Matpiq, a fabric that balances a soft hand feel with a refined matte texture, making it ideal for both workouts and everyday wear. To further elevate performance and protection, TechnoSport integrates advanced technologies such as Technocool+ for enhanced cooling, TechnoGuard for antimicrobial freshness, and UPF 50+ sun protection, which safeguards athletes and everyday users alike.
Founded in 2007, TechnoSport has grown into a formidable player in the Indian activewear market, with a state-of-the-art manufacturing facility in Tiruppur, Tamil Nadu. Backed by deep expertise in textile innovation and a passion for accessible fitness, TechnoSport’s mission is to empower movement for all. The brand is now rapidly expanding with 15+ exclusive brand outlets and a diversified presence across categories and markets.
