Activewear brand TechnoSport has launched its first exclusive brand outlet (EBO) in Andhra Pradesh. The new store, located in Vijayawada, is the brand’s 14th EBO in India. The brand aims to reach 50 stores by the end of 2025.
Spread across 1,800 sq. ft., the store caters to Vijayawada’s growing community of fitness enthusiasts and athletes. It offers a full range of TechnoSport’s signature products, including performance tees, joggers, polos, shorts, and track pants, featuring proprietary DURACOOL+ and TECHNO DRY technologies.
To celebrate the launch, the 100% made-in-India brand hosted ‘High 5 TechnoSport’, a fitness fest that included a 5K marathon and cycling events. Over 250 participants took part in the event that began and ended at the new store.
The Vijayawada outlet follows successful launches in Bengaluru and Pune, with upcoming stores planned in Chennai, Ooty, and Raipur.
Sunil Jhunjhunwala, Managing Director & Co-Founder of TechnoSport, commented, “From advanced polos to high-tech tights, our expansive product lineup is crafted to meet every fitness and lifestyle need. We’re excited to empower Andhra Pradesh with apparel that’s as dynamic and diverse as its people.”
Puspen Maity, CEO at TechnoSport, added, “The launch of our first store in Vijayawada marks an exciting step forward in our South India growth strategy. As we expand our footprint across the country, with 14 stores now live and a target of 50 by the end of the year- each new outlet brings us closer to our customers.”
