Tata CLiQ Luxury has announced an exclusive partnership with Manish Malhotra Fine Jewellery to launch “The M Collection” on its platform, marking the designer’s first online fine jewellery boutique.
The collection is built around Malhotra’s “M” insignia, which the House says has been reworked across different scales, materials and forms for everyday wear rather than occasion-specific use. The pieces are crafted in 18-karat gold and natural diamonds, along with black diamonds, ceramic, malachite, black onyx and mother of pearl.
The range includes reversible M Studs, layering bracelets and necklaces, an elongated M Lariat, the M Hand Knot and M Thumb Knot, and a set of rings — the Twin Ring, Charm Ring and Infinity Ring. It also features an Infinity Bracelet that can be worn as a choker, and M Buttons and Cufflinks.
Tata CLiQ Luxury is the exclusive online retail partner for The M Collection, while the collection is also available at Manish Malhotra flagship stores.
Commenting on the launch, Mr. Gopal Asthana, CEO, Tata CLiQ Luxury, said, “We are delighted to launch Manish Malhotra’s first online fine jewellery boutique exclusively on Tata CLiQ Luxury. Renowned for redefining Indian luxury through his distinctive design philosophy and iconic creations, Manish Malhotra brings a unique perspective to fine jewellery, combining contemporary design with the timeless appeal of Indian craftsmanship. Fine jewellery is an important and growing category on Tata CLiQ Luxury, and with this launch, we are further strengthening the category while making the brand more accessible to discerning consumers across the country. This partnership reinforces our commitment to bringing celebrated luxury brands and thoughtfully curated collections to our customers while enhancing their online luxury shopping experience.”
Speaking about the launch, Manish Malhotra, Founder & Creative Director, said, “The M has always been deeply personal to me-not only because it is an intrinsic part of the House, but because it is my name, my signature and, in many ways, my identity. With this collection, I wanted that signature to become personal to the wearer. I wanted fine jewellery to feel like the way we live today…effortless, personal and made to be worn, lived in and loved. Fine jewellery will always carry a sense of luxury and preciousness, but I wanted these pieces to exist naturally within everyday life and its rituals-from wellness to coffee, work and dressing for the evening. You can layer them, stack them, transform them and wear them entirely in your own way. There are really no rules to it. It’s our M, but you make it yours.”
Founded in 2005, the House of Manish Malhotra spans couture, bridal wear, menswear, high jewellery, fine jewellery, accessories and lifestyle products, with flagship stores in Mumbai, Delhi, Hyderabad and Dubai. Malhotra recently made his debut on the official Paris Couture Week calendar. Over a 35-year career, he has designed costumes for more than 800 films and received over 60 awards.
Tata CLiQ Luxury operates as an online platform for premium and luxury brands across categories including apparel, accessories, beauty, handbags, home and watches. The company also runs a packaging-return programme that allows customers to send back empty packaging for reuse.
The M Collection is available at luxury.tatacliq.com.
