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Tata CLiQ Luxury launches Indi Finds; an online store for rising local brands

~ In addition to the existing assortment of ethnic wear which includes suit sets, kurtas, co-ord sets, sharara sets, and more, 15 new homegrown brands in the festive fashion category are also being launched in this store~ 

National, September 05, 2023 – Tata CLiQ Luxury, India’s premier luxury lifestyle platform, has launched Indi Finds, a dynamic store that will delight fashion enthusiasts and help them keep up with the latest trends throughout the coming festive season and beyond. Launched in a bid to scale up the presence of Indian labels and homegrown fashion brands on the platform, this unique store will allow consumers to experience the treasures of Indian craftsmanship with thoughtfully curated finds from niche homegrown brands in the women’s fashion category, where traditions meet modern aesthetics.   

While the Indiluxe boutique on Tata CLiQ Luxury offers a range of thoughtful brands, truly exquisite in Indian heritage and craftsmanship, across fashion, lifestyle, and home categories, the Indi Finds store will tap into women’s inherent way of shopping through ‘discovery’. The store will help consumers discover a wide range of homegrown brands in the fashion category that are known for their modern and elegant designs and offer a world of exclusivity beyond the mainstream. 

In the first phase of the launch, the store will primarily cater to women’s apparel with a selection that is focused on ethnic wear, including kurtas, trendy co-ord sets, suit sets, and more for the upcoming festive season. It will also include a section for menswear. Apart from the existing assortment, 15 new homegrown brands in the festive fashion category which are known for their stories of craftsmanship, and are attractively priced will be launched in the store. These brands include Anuja Banthia, B’infinite, Ek Katha, Grass and Sunshine, Karaj Jaipur, Khamaj India, Ganga Fashions, House of Manna, Monojolika, Mushio, Nero, Palak and Mehak, Radhika Jindal, Shibui, Ted Frede, and Zazu.  

Commenting on the launch of the store, Mr. Gopal Asthana, CEO, Tata CLiQ, said, “With the launch of Indi Finds, our aim is to provide a platform for women consumers to discover contemporary homegrown brands and elevate their shopping experience by featuring occasion-based curations to make the exploration of these brands a delightful experience. The brands featured in the store are aware of the latest fashion trends and are able to integrate them into the collections they offer. In addition, they are known for the quality of their products and the craftsmanship that goes into making them. We believe that fashion is a form of self-expression, and the curated selections available in the store are designed to empower women to express their individuality through their style this festive season.” 

The Indi Finds store will be adding 80 new and premium fashion-forward brands for women consumers, expanding its assortment from apparel to include accessories and footwear for this festive season. Every season, the store will be refreshed to add new brands, thus addressing the what’s new appetite among women consumers and enabling them to discover the latest collections from homegrown brands.  

This festive season, browse and shop for ethnic wear from an array of homegrown brands only on Indi Finds: https://luxury.tatacliq.com/indifinds 

About Tata CLiQ Luxury:   

Redefining the term luxury in India – one that reflects the flawless values of thoughtfulness, authenticity, timeliness, and quality – Tata CLiQ Luxury embraces the principles of the Slow Commerce brand philosophy to enhance consumers’ online luxury shopping experience. Here, the attention shifts to finer details, to craftsmanship and heritage, and to the tranquility and value of an experience, where browsing is a delight, and quality is nurtured.  

As India’s premier luxury lifestyle platform, Tata CLiQ Luxury offers premium & luxury brands across a range of categories, including Accessories, Apparel, Beauty & Fragrances, Fashion, Gourmet, Handbags, Home, Sneakers & Footwear, Stationery, and Watches. The platform delivers an unparalleled shopping experience through careful curation of brands, thoughtfully developed brand stores, luxury delivery and unboxing experiences designed to bring luxury shopping to the customer’s doorstep, and personalised privilege programmes, managed by attentive relationship managers.  

Tata CLiQ Luxury is committed to responsible business practices. In an endeavour to support our green goals, the circular packaging programme allows customers to return their empty packaging boxes after their purchase is received, thereby enabling the brand to recover, refurbish, and reuse them.  

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