Homegrown handcrafted apparel brand Suta has strengthened its retail footprint in Delhi NCR with the launch of its 19th store in India, opening a new outlet in Gurugram. This marks the brand’s second store in the region, following its Greater Kailash location in New Delhi.
Spread across 696 sq ft, the Gurugram store is located at AIPL Joy Central, Sector 65, and showcases Suta’s range of handcrafted sarees, blouses, and contemporary apparel. The space has been designed to reflect the brand’s artisanal ethos, incorporating fabric remnants from sarees and blouses into the store’s décor to create visual installations and displays.
“Opening a new store in Gurugram feels like planting another piece of our heart in a city that celebrates culture and style,” says Sujata Biswas, co-founder of Suta. “We have seen a strong and growing demand for handcrafted clothing in the local market, and at the same time, a gap for thoughtfully designed, culturally rooted spaces. Delhi NCR and its neighbouring cities have always shown immense love for crafts and tradition, and this store is our way of responding to that affection. We want this space to become more than just a place to shop; a place where people pause, feel, and rediscover the timeless allure of handcrafted clothing.”
Taniya Biswas, Co-founder of Suta, adds, “Every launch is a celebration of the community that has evolved with us, from our modest beginnings to our current footprint with 19 stores across the nation. Our store in Gurugram is an honor to our devoted clientele and their appreciation of classic style, comfort, and craftsmanship.”
Founded in 2016, Suta works with over 17,000 artisans across India and has steadily expanded its offline presence alongside its D2C business. With the Gurugram launch on January 11, 2026, the brand now operates 19 experiential stores across cities including Mumbai, Kolkata, Bengaluru, Pune, Chennai, Hyderabad, Kochi, Ahmedabad, Bhubaneswar, Lucknow, and Trivandrum.
The Gurugram store further reinforces Suta’s focus on bringing handcrafted Indian textiles closer to urban consumers through thoughtfully designed retail spaces.
