Homegrown denim leader Spykar Lifestyle has launched its latest campaign, ‘Daur Apna Hai,’ a bold celebration of India’s young, vibrant spirit. The campaign kicks off with a high-energy rap anthem featuring Wicked Sunny, Dharmik, and the Vixens Crew, capturing the grit, ambition, and individuality of today’s youth.
The anthem, built on an addictive rhythm and powerful lyrics, reflects Spykar’s philosophy of authenticity, self-expression, and the confidence of a generation ready to take its place on the global stage.
Speaking about the campaign, Sanjay Vakharia, Co-founder and CEO of Spykar Lifestyle Pvt. Ltd., said, “Spykar has always been a brand that stands for the young and restless Indian spirit — self-made, unapologetic and ambitious. Daur Apna Hai stems from the same philosophy. The rap anthem is just the first step of this larger campaign, which marks the beginning of an exciting new chapter. As India’s youth pushes boundaries and redefines success, we’re ready to walk alongside them, empowering them with style and confidence that is proudly Indian. We will soon be unveiling more initiatives, collaborations and stories that speak to our audience and celebrate Indian creativity.”
Spykar has evolved from being a pioneer in Indian denim to becoming a lifestyle brand with a strong presence across apparel and accessories. Over the years, it has built a reputation for the perfect fit for Indian bodies, high quality fabrics, and designs that match international standards while staying true to Indian roots. Its network of stores, e-commerce platforms and loyal customer base makes it one of the most recognizable names in Indian fashion today.
With ‘Daur Apna Hai,’ Spykar is reinforcing its position as India’s finest denim brand, championing the country’s youth, originality and individuality. The campaign will not only showcase style but also drive conversations about confidence, self-expression and celebrating Indian talent.
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