Spykar, India’s homegrown denim brand, has unveiled its new podcast series It’s in Our Jeans/Genes, a platform designed to celebrate stories of ambition, identity, and pride. The series went live on September 6.
The series, which aligns with Spykar’s vision of youth culture and self-expression, brings together trailblazers from diverse industries to share their journeys of staying rooted in heritage while adapting to a modern, ever-changing world. Each episode highlights themes of resilience, authenticity, and ambition, showcasing individuals who are weaving Indian identity into a fabric of global relevance.
In its first episode, the spotlight shines on Sujata and Taniya, the sisters behind saree label Suta. Suta has reimagined the saree for today’s generation while empowering over 17,000 artisans across India. Their story blends creativity and strategy, tradition and innovation, personal passion and social impact.
Sanjay Vakharia, Co-founder and CEO of Spykar Lifestyles Pvt. Ltd., says, “At Spykar, fashion is about more than denim—it’s about identity and the stories that connect us. Through this podcast, we’re proud to feature the journey of Sujata and Taniya. They have beautifully represented the balance of heritage and modernity, and reflect the ambition of a new India that thinks global while staying true to its roots.”
Sujata and Taniya, Co-founders of Suta, adds, “Suta has always been more than a clothing label to us—it’s about making sarees effortless, joyful, and relevant, while supporting the artisans who bring them to life. Being part of Spykar’s podcast feels special because it celebrates the same values we believe in: authenticity, storytelling, and the pride of taking Indian traditions to the world.”
The episode also includes a styling experiment where the sisters paired sarees with denim, reflecting both brands’ shared ethos of merging tradition with modern expression.
Upcoming episodes of It’s in Our Jeans/Genes will feature changemakers from technology, food, music, and start-ups. Aimed at young entrepreneurs, students, creatives, and denim enthusiasts, the series is available across Spotify, YouTube, and Apple Podcasts.
Aimed at young entrepreneurs, students, creatives, and denim enthusiasts, the podcast is designed to inspire those who are defining their own paths in today’s world.
Watch the debut episode here: https://youtu.be/lsJ12Nvr–g?si=liSF1V6lXjb46I01
Stay tuned with Spykar’s Instagram and Youtube for upcoming guest reveals behind-the-scenes snippets, bonus content etc. The podcast has been designed for long-term engagement and is available across popular platforms including Spotify, YouTube, and Apple Podcasts, enabling audiences to tune in anytime and draw inspiration from India’s leading changemakers.
