In a strategic move that reinforces its leadership in fashion, Spykar, one of India’s leading homegrown denim brands, has welcomed action star and fitness icon Vidyut Jammwal to its growing community. Bringing his bold, individualistic spirit to the forefront, Vidyut Jammwal headlines Spykar’s latest campaign featuring Chico, the most desirable denim in Spykar’s portfolio of fits.
With his global appeal, fearless style, and stronghold in fitness, Vidyut perfectly embodies the spirit of Chico, desirable, versatile, and unapologetically individual. The collaboration reflects a confident new India, where fashion meets individuality.
With a relaxed silhouette and engineered comfort, Chico Fit reflects a generation that values authenticity, movement, and effortless style, making Vidyut the perfect face for this confident new era. This partnership brings together two bold forces driven by a shared commitment to self-expression and effortless style, marking a defining moment in Spykar’s journey.
The Chico Fit
At the core of the Chico fit lies a thoughtfully designed, relaxed silhouette that strikes the perfect balance between structure and ease.
Made from premium stretch denim and engineered for breathability, Chico delivers a sleek, modern fit that moves with you, without compromising on comfort.
More than just a style statement, it reflects Spykar’s commitment to reimagining denim for today’s fast-paced, purpose-driven lifestyles, where performance, versatility, and refined aesthetics come together to create an everyday essential that feels as good as it looks.
Chico, already a standout in the brand’s denim portfolio, takes center stage in a campaign that reflects the bold attitude of a generation that refuses to be defined.
Co-Founder & CEO of Spykar, Sanjay Vakharia, says, “Spykar has always spoken the language of denim i.e. expressive, unapologetic, and relentlessly authentic. With Vidyut joining our community, we’re not just adding a face; we’re amplifying a mindset. Chico represents everything a denim universe requires – style, performance, and purpose. This collaboration is a powerful step forward in our journey to shape how India wears and owns its identity.”
“Spykar represents a mindset – one that’s confident, original, and unapologetically expressive. Joining the Spykar community felt like a natural fit for me, and being part of the Chico campaign is an exciting way to celebrate style with purpose. Chico is not just about denim, it’s about freedom, strength, and owning your space with pride,” adds actor Vidyut Jammwal.
With this collaboration, Spykar continues to strengthen its position as a cultural catalyst in Indian fashion celebrating those who defy convention and dress with intent.
As Spykar and Vidyut Jammwal come together, the message is clear: when confidence meets comfort, style becomes a statement of purpose.
