Luxury lab-grown diamond brand Solitario has partnered with Warner Bros. Discovery Global Consumer Products (WBDGCP) to launch two licensed fine jewellery collections inspired by Tom & Jerry and the DC Universe for the Indian market.
Unveiled at a launch event in Mumbai’s BKC, the collections translate global entertainment franchises into collectible, everyday luxury jewellery. The range includes over 20 handcrafted pieces, developed over six months and crafted using 18K vermeil gold, lab-grown diamonds, micro-pavé detailing, and precision engraving.
Commenting on the launch, Ricky Vasandani, MD, Solitario, emphasized the brand’s strategic vision and said, “This collaboration is the ultimate fusion of purpose and pop culture. We are not just creating jewellery; we are embedding the pure, ethical brilliance of lab-grown diamonds into the timeless stories of DC Universe and Tom & Jerry. Solitario’s Telos—its ultimate purpose—is to democratize luxury with a clear conscience. By partnering with Warner Bros. Discovery Global Consumer Products (WBDGCP), we are giving fans a guilt-free way to wear their fandom, proving that the most sustainable luxury can also be the most fun and aspirational.”
The Tom & Jerry collection focuses on playful, wearable designs such as earrings, pendants, bracelets and stackable rings, while the DC Universe line features bolder silhouettes inspired by Batman, Superman, Wonder Woman and The Flash, including emblem studs, bracelets and statement accessories.
According to Solitario, each piece requires 18–40 hours of craftsmanship, executed by a team of master karigars using advanced 3D character modelling techniques alongside traditional jewellery-making skills.
The launch was attended by Solitario co-founder Vivek Oberoi and actor Taha Shah Badussha, along with a mix of film personalities, television actors and digital creators, underscoring the brand’s push to expand ethical luxury jewellery among millennial and Gen Z consumers.
Founded in 2022, Solitario operates 20 flagship stores and 42 touchpoints across India and has an international presence spanning markets including the UAE, Spain and the Maldives. The collaboration marks the brand’s entry into licensed pop-culture jewellery, blending sustainability-led luxury with globally recognised entertainment IPs.
