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Sol de Janeiro partnered with Nykaa and Khushi Kapoor to enter India

Sol de Janeiro has announced Khushi Kapoor as its first brand ambassador for India. This collaboration aims to expand its presence in the Indian beauty market, partnering exclusively with Nykaa. The brand, known for the joy of Brazilian Beauty and confidence, looks forward to reinforcing through this strategic association.

According to Heela Yang, CEO and co-founder of Sol de Janeiro, Khushi Kapoor embodies the brand’s values with her bold and unapologetic spirit. With the support of retail partner Nykaa, Sol de Janeiro is enthusiastic about working with Khushi to introduce its products to consumers and spread the warmth and joy of Sol de Janeiro across the country.

Khushi Kapoor also expressed her excitement about the partnership, emphasizing the importance of self-care and embracing one’s unique identity. The partnership with Nykaa is set to bring the brand’s indulgent body care rituals to Indian consumers, empowering them to celebrate their individuality.

Anchit Nayar, CEO and Executive Director of Nykaa Beauty expressed excitement about Sol de Janeiro’s journey in India and their exclusive partnership with Nykaa, highlighting their shared goal of inspiring consumers to embrace bolder and more confident self-expression.

Sol de Janeiro, a Brazilian brand, offers signature fragrances and nourishing formulas, with best-selling products like Brazilian Bum Bum Cream and Cheirosa 62 Perfume Mist, available exclusively in India.

Nykaa, founded in 2012, is a leading lifestyle-focused consumer technology platform in India, offering authentic products from over 6,000 brands through digital platforms and 150 retail stores.

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