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Soch Apparels appoints Deepak Mahnot as Chief Marketing Officer

Evening-occasion women’s ethnic wear brand Soch Apparels has appointed Deepak Mahnot as its Chief Marketing Officer (CMO).

In his new capacity, Deepak will spearhead Brand Marketing, CRM, Visual Merchandising, PR, and Customer Experience initiatives, helping to further cement Soch’s position in the women’s ethnic wear segment in India.

About Deepak Mahnot

As a marketing veteran with over two decades of experience, Deepak has an impressive track record in elevating brands across diverse industries. He has played a pivotal role in bringing various path-breaking campaigns to life, some of which won top honors, including the Cannes and Effie.

Deepka is known for leveraging data analytics and insights to drive complex transformative projects and initiatives in all his previous roles in India and Dubai. Before joining Soch, Deepak served as the Marketing Director for Vision Express India Operations for over 4 years.

Throughout his career, he has held key leadership positions at notable organizations like Reliance Infocomm, The Mobile Store, VLCC, and Babyshop (Landmark Group, Dubai).

Vinay Chatlani, MD & CEO of Soch said, “Deepak is a passionate marketer with diverse industry experience across various industries in retail, as well as a keen understanding of how to activate and drive the business with a strategic lens. We welcome him to the Soch family and hope he will play a critical role in helping to shape the next chapter for our brand.”

“I am excited to be joining Soch at such a crucial period, as the brand gears for the next phase of exponential growth. Soch has built a fantastic legacy and is among the most loved brands, constantly evolving with the women in India today. I look forward to helping Soch take the next step forward,” Deepak added.

With 160+ stores in over 60+ cities across India, Soch continues to evolve and expand its presence in the ethnic wear market in India. Deepak’s leadership is anticipated to bring fresh perspectives and transformative strategies to implement initiatives that drive the growth that Soch aims to achieve in the coming years.

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