Direct-to-consumer (D2C) men’s fashion brand Snitch has unveiled plans for a substantial offline expansion, outlining its goal to establish eight new brick-and-mortar stores across key Indian cities by the end of the fiscal year 2023-24, the brand announced in a release on Tuesday. The cities in focus include Surat, Mumbai, Hyderabad, and Pune, reflecting Snitch’s commitment to widening its physical presence and catering to a diverse customer base.
Having successfully launched its inaugural physical store in Bengaluru earlier this year, Snitch has witnessed remarkable growth and gained popularity among customers. The brand’s emphasis on delivering high-quality products and personalized shopping experiences has cultivated a dedicated customer following, positioning Snitch as a reliable name in the industry, the release added.
In an effort to meet the varied needs and preferences of its customers, Snitch aims to showcase its latest collections, spanning trendy apparel to stylish accessories, through the new retail outlets. The expansion is envisioned to solidify the brand’s market presence and enhance the shopping experience for Snitch enthusiasts.
“We are thrilled to announce our offline expansion plans in key metro locations to bring Snitch closer to our valued customers. We believe that our brick-and-mortar stores will provide an immersive and interactive experience that transcends the online realm,” Siddharth Dungarwal, founder of Snitch said.
“While our offline presence is an important part of our strategy, we are also committed to our online presence, including e-commerce platforms and our official website and app,” Dungarwal added.
Snitch, known for its urban, fashion-forward designs for the modern man, draws inspiration from global trends in crafting its clothing. The brand’s disruptive approach to men’s fast fashion has set it apart in the market, with its appearance on Shark Tank India Season 2 further solidifying its unique standing as the only brand to secure an All Shark Deal.
The upcoming offline stores are poised to integrate innovative design elements, creating an inviting and engaging atmosphere. Customers can expect to explore the latest fashion trends, receive personalized style advice from staff, and enjoy a seamless shopping journey that aligns with Snitch’s commitment to excellence.