To further emphasize on the continued focus on their private brands as an important strategic pillar, India’s leading premier fashion and beauty destination Shoppers Stop, has introduced Sanya Malhotra as their new brand ambassador for select private brands. This is in sync to Shoppers Stop’s strategy to strengthen engagement with women shoppers and simultaneously build their private label portfolio.
Sanya Malhotra’s cheerful, warm, welcoming, and vibrant personality resonates well with Shoppers Stop’s brand positioning. Her social presence and her playful personality coupled with her style quotient, will help the brand to connect better across various geographies via its private labels.
Speaking about the new association, Mr. Venu Nair, Customer Care Associate, MD & CEO at Shoppers Stop said, “Private brands continue to be a strategic pillar for Shoppers Stop. We maintain significant emphasis on increasing our Private Brands share. We are confident that having Sanya Malhotra for our private brands will help create a better resonance with our consumers. She beautifully fits in with the brand’s ethos and has a great persona to connect with the customers across geographies.”
“The endeavor of my first ever association with Shoppers Stop for its Private Brands, is to authentically connect with my fans with the style that I believe in. I am super excited to partner with Shoppers Stop. This is a brand I have grown with and loved. I’m happy associating with them for their private labels. I look forward to showcasing their best collection for the year” said Sanya Malhotra