After a successful season 1, Levi’s ® x Deepika Padukone is back for a season 2. It represents all things Summer! Freshness, ease and spirit lifting colors are the focal point of this new collaboration.
This season’s collection is inspired by Deepika Padokone’s signature style – a mix of cool athleisure wear with sexy yet chic silhouettes. “For me, the second season of my collaboration with levi’s® is what summer truly feels like; bright, joyful and happy. It’s a reflection of my personal style married with what is quintessential Levi’s®️” said Deepika Padukone.
New elements of the collection features elevated dyeing techniques, hybrid silhouettes, and utility elements in a mix of bright colors and earthy neutrals. Taking cue from the expressive style of the 1970s, the collection is a little looser, a little slouchier but unequivocally Levi’s®️.
The collection’s stand-out pieces feature a co-ord that gets a summery, almost DIY upgrade. It also includes a Levi’s® throwback-inspired 90’s Trucker and high-waist taper fit and extra wide-leg fit made of Hydro-dipped Indigo or an all-over rainbow marbling.
Denim is an essential part of this collection. It includes vintage-inspired, super versatile, high-rise wardrobe staples like the 70’s high flare and 70’s high slim straight, both featuring a retro rise with a curve-hugging fit and a slight stacking in the latter. Women’s high loose jeans have an on-trend waist-emphasizing high rise look which is loose through the hip and thigh for the ultimate relaxed fit. The collection also features a High Waisted Cropped Flare, yet another high rise, relaxed through the hip and thigh with a flare at the ankle making it a perfect fit to show off your waist and your shoes.
Apart from the denim’s, you can also see a range of hybrid & elevated sweat-dresses and sweatsuits along with shirts and tops in earthy tones. The collaboration also draws from Padukone’s love of classics with a twist that features a blazer and short set, shirts with dramatic sleeves and pleats to jumpsuits, all grounded in neutral tones.
Arunkumar Nath, Acting Managing Director & Sr. Director Finance- South Asia, Middle East & Africa at Levi Strauss & Co. comments that, “Co-creating & collaborating with one of India’s biggest fashion icons to bring to life a collection that reflects our shared values of being authentic and effortless. We’re thrilled with the season of this iconic collaboration. This season is fresh, youthful and energetic while remaining an uncompromisable blend of Deepika and Levi’s ®. ”
Season two of this collaboration does not lose the brand’s aim of sustainability. The collection is responsibly made where more than 60% of the collaboration line is sustainably sourced with 100% of the line ethically produced. Featuring organic cotton, super-soft Tencel made from wood pulp, cottonized hemp and denim produced with the brand’s Water<Less® technology, the line allows consumers to make a statement, with sustainability at the forefront.
The Levi’s® x Deepika Padukone Collaboration 2.0 will be available at Levi’s® retail outlets, Levi.in and select partner e-commerce platforms.