Over the years, the women’s wardrobes in India has witnessed a gargantuan change. From the pre-
liberalization traditional sarees and salwaar kameez to the recent inclination towards western wear, the Indian women’s wear industry has evolved to become one of the most lucrative segments to explore. Leaders Discuss.
A quick look around to check on what women are wearing nowadays will lead us to conclude that Indian women are more inclined to western wear than ethnic. What was presumably the only option in pre-liberalized period, ethnic wear, in general, is now more reserved for festive occasions. Even the erstwhile staple salwar kameez has evolved into an Indo-western wear with kurtis and kurtas being paired with palazzos, patialas or leggings. Women’s wear in India indeed has undergone a complete facelift in the last few years.