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Reliance Retail launches second Azorte store in Mumbai

Continuing its retail expansion, Reliance Retail, India’s largest retailer, has announced the launch of the second store of its premium fashion and lifestyle brand, Azorte at Nexus Seawoods Mall, Navi Mumbai.

Spread across around 15,000 square feet of retail space, this store, it says, will strengthen Reliance Retail’s commitment to a multi-format approach to cater to all consumer segments and disrupt the way the people of Mumbai shop for international and contemporary Indian fashion.

The shopper is at the heart of the Azorte store design. To make the discovery-to-checkout journey seamless, the Azorte store format has several industry-first tech-enabled interventions including mobile checkout, smart trial rooms, fashion discovery stations and self-checkout kiosks.

RFID-enabled interactive screens placed strategically across the stores, for instance, double as virtual styling assistants. Smart fitting rooms help shoppers complete the look and at the touch of a button request for additional sizes and other products. In addition, customers can opt for self-checkouts instead of queuing up at manned counters.

Mention may be made that its another store is at 1 MG-Lido Mall, MG Road, Bengaluru. The company plans to ramp up the store presence across key markets over the coming months.

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