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Relaxo unveils experience store for Sparx

Sparx, the footwear brand under Relaxo Footwears Limited, unveiled its newest experience store at Vegas Mall, Dwarka. The inauguration of this store marked a significant milestone for Sparx, aiming to position itself as the go-to brand for consumers seeking premium footwear options.

“We are delighted to inaugurate Sparx’s experience store, that would offer unparalleled convenience and choice to our customers. This milestone underscores Relaxo’s strategic shift towards premium categories, demonstrating our focus on driving positive change in the footwear industry. With Sparx, we are turning the journey of buying footwear into an experience,” Ramesh Kumar Dua, Managing Director, Relaxo Footwears Ltd said.

The Sparx Experience Store allows customers to visit and hand-pick their desired pair of shoes, which are then swiftly delivered to any location in Delhi/NCR, reflecting the brand’s dedication to seamless shopping and doorstep product delivery.

“The experience store will showcase the finest selection of Sparx products under one roof, providing an interactive experience for the youth to connect with our brand. Overall, this would set the standards high for footwear buying experience in the industry,” Gaurav Dua, Executive Director, Relaxo Footwears Ltd said.

As Sparx ventures into the premium footwear vertical, the brand reaffirms its emphasis on excellence. The experience store reflects Relaxo’s relentless commitment to quality, craftsmanship, and innovation. By expanding its product portfolio and enhancing the retail experience, Sparx aims to elevate its brand presence and cater to the evolving preferences of consumers.

Established in 1984, Relaxo has been serving the nation for four decades. It is ranked among the top 500 Most Valuable Companies and is known for its quality products and affordable prices. Relaxo offers a wide range of footwear including slippers, sandals, sports shoes, and casual shoes under popular brands like Relaxo, Sparx, Flite, and Bahamas. With a PAN India distribution footprint, Relaxo operates a network of over 350 retail outlets and is available on all major e-commerce portals and large-format stores. Additionally, its brands are supplied to large government institutions domestically and exported globally.

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