Indian footwear major Relaxo Footwears Limited has unveiled its refreshed Exclusive Brand Outlet in Vasundhara, Ghaziabad marking a significant step in the brand’s ongoing retail transformation.
The new store features a contemporary design with bold brand accents. It stocks Relaxo’s key brands—Sparx, Flite, Bahamas, Boston and Maryjane—organized into distinct brand zones intended to improve navigation and product visibility.
Speaking on the initiative, Aakash Koparkar, Vice President- Retail Business, Relaxo Footwears Limited said, “Retail today is more than just transactions, it’s about how consumers experience the brand. With this new format, we are reimagining our stores to be more intuitive, more contemporary, and more in sync with how India shops today. This is a step towards building a stronger, more engaging retail presence that reflects our evolution as an industry leader.”
The Vasundhara outlet is part of Relaxo’s wider retail strategy focused on increasing footfall, improving product visibility and driving sales conversions.
The company currently operates more than 416 Exclusive Brand Outlets nationwide and said it plans to continue expanding its store network.
