Personal care brand, Re’equil has launched its official mobile app, now available on the App Store and Google Play Store. This initiative aims to enhance the online shopping experience for customers, making it faster and more convenient. The brand has also expanded its product availability to quick commerce platforms, increasing accessibility for its users.
The Re’equil app offers a minimalistic and user-friendly interface, optimized for faster checkouts and provides features such as real-time access to flash sales and personalized discounts. It uses advanced algorithms to deliver tailored product recommendations.
“Our app launch is a significant step toward ensuring our customers enjoy a seamless, fast, and value-driven shopping experience,” said Vipul Gupta, Founder at Re’equil, adding, “This app represents our efforts to meet evolving consumer preferences and set a new standard for convenience in the skincare and haircare industry. With its advanced personalisation features and exclusive deals, we’re not just offering a tool but building a platform that enhances every aspect of the shopping journey. We look forward to evolving the app further based on consumer feedback.”
The app, free to download, provides an in-app purchasing option for products and exclusive offers. Alongside the app launch, Re’equil has introduced its skincare and haircare products on quick commerce platforms. This strategic move aligns with the brand’s goal to enhance convenience and build stronger customer loyalty.
Planned updates for the app include features such as personalised gifting options, an expanded loyalty program with interactive challenges and rewards, and early access to new product launches. These updates aim to address customer feedback and adapt to changing market trends.
