Austrian jewellery house Swarovski has announced actor Rashmika Mandanna as its new brand ambassador for India. This move underlines the brand’s growing focus on one of its fastest-expanding markets.
Nasr Sleiman, General Manager, Swarovski India, Southeast Asia, and Middle East, said, “Rashmika reflects the evolving identity of today’s Indian consumer – expressive, confident, and unafraid to embrace individuality. As we expand our retail footprint and strengthen our cultural connection with India, Rashmika’s appointment as brand ambassador symbolises Swarovski’s commitment to engaging meaningfully with this dynamic market.”
Rashmika Mandanna shared, “For me, Swarovski has always represented timeless elegance and emotional connection. It’s more than jewelry – it’s about how it makes you feel: radiant, empowered, and confident. I’m truly honored to represent Swarovski in India and excited to be part of a journey that inspires people to celebrate their individuality while embracing modern glamour.”
Founded in Austria in 1895, Swarovski is renowned for its crystals, created diamonds, zirconia, jewelry, accessories, and home décor. The brand operates around 6,600 points of sale worldwide, including 2,300 owned stores in over 150 countries.
Alongside design and craftsmanship, Swarovski emphasises sustainability, circular innovation, and philanthropy through the Swarovski Foundation.
