The House of Rare has launched its first Rare’Z by Rare Rabbit store in Indore, marking a big step in the brand’s expansion across India. Located at Phoenix Citadel Mall, the new store covers 830 square feet and brings a modern and stylish shopping experience to the city.
Rare’Z by Rare Rabbit is a premium footwear-first brand that also offers edgy streetwear apparel, delivering a complete fashion experience with bold sneakers, sleek suede shoes, and casual styles like graphic tees and cargo pants.
The Indore store offers a wide range of trendy shoes, including the Inferno metallic series, Ragno suede collection, and the bold, sporty Varsity range. It also features a selection of stylish streetwear, from graphic t-shirts to cargo pants—designed to complete a full look for fashion-forward customers.
Pulkit Verma, Chief Business Officer – Digital, The House of Rare, shared, “We are thrilled to open our first Rare’Z by Rare Rabbit store in Indore, as part of our strategy to bring the brand to key markets across India. This launch is a pivotal moment in our mission to offer Indian men a more personalised and experiential approach to footwear shopping. Our aim is to engage with Indore’s fashion-forward audience by combining convenience with premium craftsmanship and design. This store is an important step in making Rare’Z more accessible while strengthening our relationship with customers nationwide.”
With over 170 stores under The House of Rare portfolio, including Rare Rabbit and Rareism, the brand continues to grow its presence in both metro cities and emerging markets. The Rare’Z store in Indore aims to deliver an immersive and elevated shopping experience for men seeking premium streetwear and footwear.
