The Sancy, a premium ready-to-wear label founded by Mumbai-born, California-based fashion designer Chandan Allen, has officially launched in India with a curated debut collection that bridges global influences with local craftsmanship. The brand’s digital-first approach introduces Indian consumers to a new paradigm of accessible luxury, with plans for a flagship Mumbai retail location in the coming months. Crafted for women who seek style with substance, The Sancy offers pieces that transcend fleeting trends, inviting India’s fashion-forward to embrace a brand that redefines what it means to dress well.
A Collection Rooted in Purpose
The debut collection captures the brands vision with poise. Featuring elegant tops, tailored bottoms, fluid dresses, and contemporary jumpsuits, each piece is designed for the modern woman who values versatility and refinement. Crafted in premium fabrics at Chandan’s Mumbai atelier, where Chandan’s team ensures precision in every detail, the collection embraces a curated palette of refined hues enriched by heritage craftsmanship, making every piece a wardrobe staple. Priced in the premium segment between 3,500 and INR 8,500, the brand offers luxury that feels both aspirational and attainable, while maintaining an unwavering commitment to sustainable production practices.
Some of the brands bestselling outfits include the Teres Shift Dress, the Linearis Shift Lace Dress, the Encelia Wrap Skirt and the Carissa Printed Dress. The outfits are designed keeping in mind the modern woman who appreciates understated luxury, crafted with impeccable quality, tailored precision, and enduring style.
Designer’s Journey Shapes Brand Vision
Chandan Allen’s path to founding The Sancy reflects a unique synthesis of cultural influences. Born and raised in Mumbai, she was immersed in India’s rich textile heritage from an early age. Her formal training at London’s prestigious Central Saint Martins, refined her design philosophy, blending Indian artistry with European precision and structure.
Subsequent years spent in Cape Town and California revealed a gap in the global fashion market: the scarcity of brands offering timeless, sustainable pieces that honor cultural depth while meeting contemporary lifestyle demands. This insight led to the establishment of CADPL (Chandan Allen Designs Pvt. Ltd.) in Mumbai in 2009 , serving as the foundation for The Sancy’s eventual launch.
“The Sancy is not just a fashion label; it is my response to an industry often consumed by fast fashion and fleeting trends,” says Chandan Allen, Founder and Creative Director of The Sancy. “Through every collection, we are consciously choosing to slow down, to respect craftsmanship, and to place value on the artistry that has been nurtured over generations. My Indian roots give me a deep reverence for handwork and heritage techniques, while my global exposure has sharpened my lens on modern silhouettes, functionality, and timeless appeal. The result is a dialogue between the past and the present, garments that go beyond surface beauty to embody meaning, purpose, and longevity.”
Strategic Market Entry
The brand’s digital-first launch strategy reflects the evolving landscapes of Indian fashion retail where discerning consumers seek authentic, story-driven brands that align with their values. The Sancy’s emphasis on sustainable production and timeless design positions it to capture the growing segment of conscious luxury consumers in India’s expanding fashion market.
Availability and Future Plans
The debut collection is now available exclusively through The Sancy’s website at www.thesancy.com. The brand plans to expand its digital presence while developing its brick-and-mortar retail strategy. On the cards is a Mumbai flagship store, which represents the first step in a broader expansion plan across India’s major metropolitan markets.
