Mamaearth has introduced actress Palak Tiwari as the latest face of the brand, joining long-time ambassador Shilpa Shetty Kundra. The announcement comes as part of a new TV campaign promoting Mamaearth’s Ubtan Face Wash, reinforcing the brand’s commitment to natural skincare.
Conceptualised by Havas Creative India, the campaign highlights the harmful effects of sun exposure, pollution, and dust on the skin. It features Palak Tiwari reminiscing about her lost glow before Shilpa Shetty Kundra introduces her to Mamaearth Ubtan Face Wash, enriched with turmeric and saffron. The campaign’s tagline, ‘Tan Hataye, Glow Lautaye’, underscores the power of traditional skincare remedies.
Anuja Mishra, EVP & Chief Marketing Officer at Honasa Consumer Limited, expressed her excitement about the campaign: “Ubtan has been a skincare staple for generations, and our Ubtan Face Wash has gained immense trust among consumers. We are delighted to welcome Palak Tiwari, whose youthful charm and strong connection with younger audiences make her a perfect fit for the brand.”
Palak Tiwari shared her enthusiasm, stating, “I’m thrilled to join Mamaearth, a brand that embodies ‘Goodness Inside.’ As someone who believes in natural skincare, partnering with Shilpa Shetty Kundra makes this journey even more special.”
Shilpa Shetty Kundra, a long-time advocate for natural skincare, added, “Mamaearth’s commitment to safe and effective skincare resonates with me. I’m excited to continue this journey and welcome Palak to the family.”
Anupama Ramaswamy, Chief Creative Officer & Joint MD of Havas Creative India, highlighted the campaign’s message: “We wanted to create a relatable narrative around skin concerns. The Shilpa-Palak duo beautifully bridges generations, emphasising the timeless appeal of natural skincare.”
Founded by Ghazal and Varun Alagh, Mamaearth has emerged as one of India’s fastest-growing personal care brands, blending science and nature in its extensive product portfolio. The brand’s products are available across e-commerce platforms and over 40,000 retail stores nationwide.
