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Madhulika Tiwari, Partner, Retail & Consumer Goods & Parmesh Chopra, Head, Content Writer, The Knowledge Company
Madhulika Tiwari, Partner, Retail & Consumer Goods & Parmesh Chopra, Head, Content Writer, The Knowledge Company
Madhulika Tiwari offers over 20 years of business consulting experience in Retail and Fashion, specialising in strategy, market research, and financial planning. Together, they combine cutting-edge content expertise with deep industry knowledge. Parmesh Chopra is a creative digital content writer skilled in innovative copywriting and UX, with a strong grasp of media trends.

Occasionwear: How India’s Celebration Economy Is Reshaping Fashion Retail

India’s celebration economy is redefining occasionwear retail, driven by premiumisation, evolving consumer aspirations, experiential shopping and omnichannel innovation… India’s celebration economy has solidified its position as a macroeconomic resilient driver. Valued at ₹11.56 lakh crore in 2026, the wedding and occasionwear ecosystem represents India’s fourth-largest industry. Macroeconomic Evolution of India’s Celebration Economy Industry forecasts project…

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