Nykaa Fashion is turning up the heat with two of the most exciting style disruptors of their generation – Bollywood stars Ishaan Khatter and Shanaya Kapoor. The new brand ambassadors will bring their own fashion edge, shaping a space where individuality isn’t just accepted, it’s celebrated. With them, Nykaa Fashion continues to be more than just a shopping destination – it’s a style playground for those who lead, not follow.
Together, Ishaan and Shanaya bring an unapologetic sense of freedom to how they style themselves, playful, unpredictable, and always authentic. Their personal aesthetics hit different notes yet both capture a generation that thrives on raw unfiltered self-expression.
Ishaan’s natural ease and refined charm combine with Shanaya’s blend of feminine cool and street-smart attitude to perfectly reflect the kind of confidence Nykaa Fashion celebrates, effortless, experimental, and always true to who they are.
Commenting on the announcement, Adwaita Nayar, Executive Director, CEO Nykaa Fashion and Head of Owned Brands, said, “Nykaa Fashion has earned a deep sense of brand love by creating a space where style feels personal, expressive, and accessible. From cult global labels to much-loved homegrown brands, our platform brings together the best in fashion to match every mood and moment. Shanaya and Ishaan are the perfect voices for this generation, unafraid to experiment, authentic in their choices, and always pushing the boundaries of personal style. This partnership celebrates the joy of dressing up (or down), owning your narrative, and finding pieces that speak to you. With them on board, we’re dialling up a fashion conversation that’s bold, inclusive, and rooted in self-expression, just like our community.”
Ishaan Khatter added saying, “Style can be the most personal and yet the most fashionable aspect of connection. Being part of a platform where one can find pieces that speak to them and make it easy and accessible to dress for the occasion is exciting. I’m happy to be the face for Nykaa Fashion and hope for the platform to grow even further through our collaboration together.”
Shanaya Kapoor stated, “Nykaa Fashion lets me switch effortlessly between looks. From soft glam to street style, it’s a destination where I can find my coolest fashion finds across all seasons and the best of global and homegrown brands. I love that it’s a space made for people who want to own their narrative and celebrate their individuality.”
Nykaa Fashion is the ultimate fashion destination where young trendsetters moodboard their next-level fits and flex their unique style.
With this collaboration, Nykaa Fashion keeps pushing the boundaries, inspiring everyone to play with style, break the mould, and build wardrobes that truly reflect who they are. As the e-commerce giant steps into its next phase of growth, the partnership is set to drive a content-rich journey of trend drops, seasonal edits, and culture-forward campaigns that will bring fresh perspective to everyday style — while celebrating fashion that’s as multidimensional as its wearers.
ABOUT NYKAA
Nykaa journey began in 2012 as a digital-first, consumer tech beauty company. Falguni Nayar’s entrepreneurial leap with Nykaa tapped into an underserved beauty retail market, disrupting the ecosystem and putting India in the global spotlight. Today, Nykaa has expanded its offerings to include fashion and B2B, launching platforms such as Nykaa Fashion, Nykaa Man, and Nykaa Superstore.
Nykaa serves 42 million + customers through its online platforms and 237 offline beauty destinations, while building loyal communities through engaging and educational content. Nykaa continues to build its house of brands with a sharp focus on innovation and consumer delight. Nykaa Cosmetics, Kay Beauty, Nykaa Wanderlust, Moi by Nykaa alongside celebrated fashion labels such as Nykd by Nykaa, KICA, 20 Dresses, RSVP, and Gajra Gang, have become household names, consistently delivering inspiration and high-performing products to consumers.
Nykaa’s unwavering commitment to authenticity and customer-centricity has cemented its position as the retailer of choice for international brands looking to enter the Indian market. With Nykaa’s Global Store, a gateway to some of the world’s most coveted brands, the company harnesses its powerful supply chain and marketing expertise to create a flawless shopping experience. Trusted by renowned global names like Chanel, Armani Beauty, Charlotte Tilbury, Elf Cosmetics, Supergoop, Urban Decay, Foot Locker, Revolve, and Cider, Nykaa has empowered iconic brands to connect with Indian consumers and make a lasting impact in the market.
Nykaa has been recognized with prestigious accolades, including a place in the TIME100 Most Influential Companies List and the Isidoro Alvarez Lifetime Achievement Medal at the World Retail Congress in Barcelona. Falguni Nayar, Founder and CEO, has also won personal honors such as EY Entrepreneur of the Year and Power Businesswoman by Forbes Asia.
