NBYO (N/O), a new sustainable streetwear label under The Green Way, has officially launched with a mission to redefine fashion through inclusivity and environmental responsibility.
Fashion With a Purpose
Positioned around the tagline ‘Unapologetically You,’ the brand champions individuality with gender-neutral and size-inclusive apparel while integrating eco-innovation into every stage of production.
From fabric to packaging, N/O adopts stringent sustainable practices. Its collections use GOTS-certified organic cotton, AZO-free dyes, and mostly OEKO-TEX-approved accessories. The brand claims each T-shirt saves up to 1,350 liters of water and cuts CO₂ emissions by 1.2–1.6 kg per fabric kg.
Cutting-Edge Sustainable Practices
Clothes are packaged in washable organic cotton tote bags, paired with recycled PET paint bottles from Color Ashram that allow customers to customize their own eco-friendly keepsakes.
Beyond apparel, sustainability extends to N/O’s details — recycled paper tags, organic cotton thank-you notes, water-based dyes, and recycled threads.
“At N/O, we aren’t creating clothing – we’re providing a choice that shows that even daily necessities like clothing can have a conscious alternative,” said Akshun Garg, Founder of N/O. “Our mission is to integrate sustainability into daily life, from the clothing people put on their backs to how they utilize it. Every item challenges you to think different, reuse, and create, proving that sustainability can be personal, practical, and powerful.”
Online-First With Global Plans
Currently available via its website, N/O has opted for an online-first approach to reduce resource-heavy operations tied to physical retail. Expansion plans are already on the horizon, with the brand eyeing key international markets such as the UK, UAE, and Germany.
N/O’s apparel is targeted at consumers aged 16 and above, with prices ranging between Rs 3,000 and Rs 9,999. By merging streetwear aesthetics with sustainable production, the brand aims to shift mindsets in an industry that produces 92 million tons of textile waste annually.
About The Green Way
Founded by Akshun Garg, The Green Way is a sustainable apparel company based in India that seeks to balance profitability with purpose. Focused on traceability, affordability, and eco-responsibility, it aims to drive a global movement towards carbon neutrality and ethical fashion supply chains.
